The Yard is an event venue in South College Station that I worked at in Summer of 2021 as an Events and Marketing Intern. The Yard was first built in 2011. The summer I worked we celebrated the 10th anniversary of Caprock Crossing and The Yard's first opening. The Yard was built by my boss Jesse Durden and his company, Caprock Development, as well as 55 other buildings in the area. The venue was designed to be a place in south College Station "where work people can gather, interact, shop, work, eat and experience a true sense of community." (theyardcs.com) Originally opening its doors for private event bookings in 2019, the venue had short success and even had its own name the "Southside Social Club." However, after Covid and the realization the venue was losing more money than it was earning, Caprock Development decided to disband the Southside Social Club permanently. Then, this summer the company decided there was a need for public and private event venues again and the space reopened as The Yard. 

Job Description & Responsibilities  

Event Management & Client Coordination:
• Field rental inquiries for The Yard Event Space via social media, phone calls, emails 
• Share and/or help coordinate any marketing or event efforts for our commercial tenants and communicate with tenants on open-to-the-public events held at The Yard 
• Serve as the Onsite Coordinator and attend each contracted event held at The Yard 
• Create content to be used across multiple channels for multiple businesses including blogs, press releases, social graphics and email marketing

Job Requirements 

Candidate must have:
• Current college student (undergraduate or graduate) or recent graduate in Marketing, Communications, Event Management, Real Estate or related field
• Ability to coordinate between internal teams and outside vendors
• Must be able to lift 30 lbs on a regular basis
• Excellent written and verbal communication skills
• An understanding of real estate is a plus
• Very organized and able to shift from project to project easily
• Preferred experience using any of these applications: WIX, Squarespace, Canva, Adobe InDesign & Adobe, Illustrator is a plus
• Attention to Detail
• Customer Service experience
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Most of the time I spent at my internship was at my desk fielding calls for potential private event rentals and coordinating with vendors
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This was us (hot and sweaty) after the Yard's successful 400 person Open House Celebration

Achievements 

Media Presence 
  • 250 followers gained on Instagram  
  • 2,000 new impressions on Facebook 
  • MailChimp email blast chain set up with over 650 subscribers  
​Open House Celebration held 6/12  
  • 400 tickets sold  
  • 300 attendees  
  • 18 participating businesses  
  • $1200 in sponsorship  
  • 200 new email subscribers 
  • 12 new private event inquiries  
Concert Series 6/24-7/29  
  • 400 new people came to The Yard  
  • $2000 in sponsorship acquired  
12 Private Events booked  
  • $4000 in revenue  

Benefits & Opportunities 

As an Events and Marketing Intern I was paid $12 an hour for my work. This includes both time in the office and time spent doing events. The internship was local, right here in College Station so there was no room and board provided. Perks of the internship included network opportunities through being able to attend Chamber Commerce events. I was able to meet lots of impressive businessmen and women and got to tell them about who I am and what I am doing at The Yard. 
include pay, room and board provided (if any), and other perks like recreational opportunities, networking, etc

Want to work for The Yard? 

Contact Natalie Rosser, VP of Development at natalie.rosser@caprocktx.com 
We are currently hiring for a Marketing Intern for the Fall of 2021